Retroactive I
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Retroactive I (1964) is a visual artwork by Robert Rauschenberg which "collaged" images of current events gathered from magazines and newspapers. A large press photograph of John F. Kennedy speaking at a televised news conference was the source for this screen print on canvas. He juxtaposed the image of Kennedy with another photo silkscreen of a parachuting astronaut. The overlapping, and seemingly disparate, composition creates a colorful visual commentary on a media-saturated culture struggling to come to grips with the television era. (see Susan Hapgood’s Neo-Dada, Redefining Art 1958-1962)
The painting was described by John Coulthart in 2008 as a work that could easily serve as an illustration to J. G. Ballard's for The Atrocity Exhibition. Coulthart added that "Rauschenberg was one of a handful of artists who seemed to depict in visual terms what Ballard was describing in words. In this respect Robert Hughes’s discussion of the “landscape of media” [in The Shock of the New (1980)] (Ballard’s common phrase would be “media landscape”) is coincidental but significant."
The painting is in the collection of the Wadsworth Museum of Modern Art.
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